Mission Statement
Our mission is to develop a wide range of fun and delicious snacks while at the same time making a difference in the lives of people trying to make a comeback — especially those who have made a mistake in the past. We plan to do this in the following four ways:
- Raise awareness through our platform as a brand and in media appearances,
- Challenge business leaders directly through our growing number of speaking engagements to hire more people with criminal backgrounds,
- Where possible, hire people with criminal backgrounds or potentially help them find work through our partners,
- As we grow the business, provide a portion of our profits to organizations focused on reintegration programs, prison reform, and recidivism reduction.
Impact of Reintegration Programs
Reintegration programs help those released from prison with finding housing, obtaining employment, restarting their family and social life, accessing training and education, and counselling and mental health services — challenges that can overwhelm someone trying to get back on their feet. The good news is they work: reintegration programs lead to a 43% lower rate of re-conviction.